The Challenge:
As a designer, the challenge is to develop a comprehensive visual strategy for a company which manufactures and sells drones to hobbyists drone users, as well as professionals.
Bee-d is a new drone company on the market specialising in the industrial design and 3D printing (using high-tech composite materials) of drones catered for both hobbyists, and professionals. The products included is modular systems that can be added on to a basic chassis to deliver multiple types of drones. Bee-D is ready to break into the drone market with their innovation and new flight control software which guarantees 30-40% longer flight time, stability in adverse weather. The added benefit is the high-tech composite frames that can carry substantially more load than their competitors
Cooperate Strategy
Bee-D: Simple and Elegant Designs
Typography
The typography used for this brand guide was inspired by advanced technology. I incorporated this by using Data Control for the technologically advanced professionals, but creates an open space for beginner to intermediate drone users. Permanent Marker can be interpreted as spontaneous and fun for the adventurous users.
“Good design is the most important way to differentiate ourselves from our competitors.” — Yun Jong Yong
Personas
Before addressing the design aspect of the brand, I considered who I'd be designing for. Personas helped me as a designer to create understanding and empathy with the end users and gain a perspective similar to the user's. By creating personas, i can step back from the perceived notions of the user, and recognize that different people have different needs and expectations.
Drone Design
Once I've established the logo, text style and the general users I'm designing for, I went ahead and created a drone identity for the end users that spoke to their style, needs, and drone specifications.
Professionalist
Drone Design
Bee-D Drone Brochure
Hobbyist
Drone Design
Front and back view
Thank you :)
Comments